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About – Impact Research & Measurement

Established in early 2004, Impact Research and Measurement, is a pioneer and a leader in offering media research, media monitoring & measurement services in India. Today we help over 200 leading Indian and transnational companies achieve their communication goals by empowering them with in-depth secondary market research, media intelligence, media analytics, and competitive benchmarking. Giving our clientele compelling media research service to help them make informed decision is our Endeavour.

Impact Research and Measurement is managed by public relations, marketing and media measurement professionals such as you. We understand your need to continuously monitor, analyse and interpret news to proactively and positively influence communications programmes that impact the reputation of your company, its products and its people. Understandably, our solutions are globally benchmarked to help you demystify and make sense of news that impacts you.

In recent times, ongoing global economic instability has put pressure on corporate budgets. Thus, there is an ever-increasing pressure for marketers, publications relations and communication professionals to prove return on investment. We understand all of this. Our media research and media monitoring services are designed keeping these realities in mind. We believe our media research services help PR professionals determine the ‘success’ of their PR campaigns and demonstrate the value of their efforts to the C-suite.

Media Research:
 
To ensure that our services are internationally benchmarked, we actively participate in international conferences via our formal memberships of two of the world leading associations in the media monitoring and media measurement domain. We are members of :

a)The Association for Measurement & Evaluation of Communication (www.amecorg.com). AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research

b)FIBEP (www.fibep.info): FIBEP unites a wide range of companies, located worldwide, which serve their clients with tailor-made press monitoring and analysis solutions.

Whilst we are focused on providing you best-in-class services, we also endeavor to be a company with a difference.

We have embarked upon a mission of employing as many differently-abled individuals in our various media research and media monitoring teams. We do not see this as our social responsibility but a commitment to our core value of bringing diversity into our work force through inclusion. We work with institutions to identify differently-abled talented individuals, offer opportunity for employment and train them to work with us, remotely or on premises. We call our programme - “Employ Ability.”

If you know of a differently-abled graduate or a post graduate, with good command over written English or has good multi lingual skills in local Indian languages and has the ability to operate and work on a PC, refer that person for an employment evaluation with us by dropping a mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

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A member of AMEC FIBEP