home the impact advantage

Impact Research & Measurement

If you are looking for a Media Research Company to help you make sense of the news that impacts your business reputation, whether in the complex Indian media environment or the World Wide Web, then you have reached the right place. Our Media Research and Media audit services offer you the Media intelligence that you may desire.

With the right blend of media intelligence and media analytics, Impact Research & Measurement helps you make sense of news that impacts your business . We keep our ears close to the ground, so you can hold your head high with confidence.

I. The Learning Process Advantage

Working with clients, we go along with the following steps:

Monitoring

  1. Develop your  brief
  2. Identify the right media universe for monitoring
  3. Monitor news (Print + Online)
  4. Deliver news stories to you
  5. Collect your feedback on relevance/ accuracy
  6. Fine tune monitoring brief

Measurement

  1. Understand your communication objective
  2. Understand  your audiences and messages
  3. Recognize and establish your media universe
  4. Develop and agree with your measurement goals
  5. Agree on the frequency of measure and access
  6. Deliver the measurement
  7. Seek your feedback; fine tune

II. The Best-in-Class Infrastructure Advantage


Impact has a very sound technology infrastructure:

  1. All Impact offices have 24X7X365 high speed internet link
  2. Same ISP used at each location to ensure high speed and low latency
  3. Dedicated mail, application and database servers running on licensed software
  4. All application software conceptualized & developed in-house
  5. Top of the line CISCO and IBM hardware for superior performance

III. The Breadth, Depth and Reach Advantage


Breadth, depth and reach that your business requires:

Breadth: We cover more than 19 Industry sectors and 96 industry sub-segments.

Depth: We monitor more than 90 Newspapers, 135 magazines and 250 supplements which include all major business journals as well as local Indian language journals in print space. Also, Impact tracks over 100 and counting websites, blogs and forums in the Web media space.

Reach: Can pick up news from print media in over 30 cities in India across Bangalore, Chennai, Delhi, Mumbai, Hyderabad, Kolkata, Ahemdabad, Bhopal, Coimbatore, Chandigarh, Goa, Indore, Jaipur, Kochi, Lucknow, Nagpur, Pune and Thiruvananthpuram

IV. The Happy-to-Help Customer Support Advantage


We know that you access our services online and appreciate the fact that you may face some technical glitches at times or may have users who may be unfamiliar with our tools and resources.

We are happy to help. Whether you would like a tutorial for your staff or would like to reach our help desk staff to talk to them, we will be delighted to assist you in any way we can.

“Our Customer Objective is to provide services and solutions that earns us your respect and trust”

To connect with our Happy-To-Help Desk and send us your query,  please drop a mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 

 

Attention: open in a new window. PrintE-mail Share this article

How can Impact help me?

 
A member of AMEC FIBEP