We are very happy to share with you that our CEO, Aseem Sood has been named the Co-Chair for Asia Pacific arm of AMEC.
We wish Aseem all the best for this new role and also hope that the Indian PR Industry benefits for this development.
Official Press Release below:
PR PROFESSIONALS URGED TO EMBRACE MEASUREMENT & EVALUATION BY PEAK BODY
Indian Named Co-Chair of Asia-Pacific Arm of International Communications Association
November 18, 2014
The Indian PR and Communications industry stands to benefit from international best practices in communications measurement with this week’s appointment of New Delhi based CEO, Aseem Sood, as Co-Chair of the Asia Pacific Chapter of AMEC, a global trade body specializing in communications measurement.
The move comes at a critical time in the maturation of the Indian Public Relations Industry with PR professionals taking ownership of larger business issues and also demanding a seat in the boardroom.
As a Co-Chair, Aseem Sood, CEO of Impact Research & Measurement, New Delhi, will share the Asian Pacific leadership responsibilities with Michael Ziviani, CEO of Precise Value, Sydney, Australia.
The appointment means that Indian communication professionals, PR Executives and Senior Strategists working in other below-the-line disciplines will have access to:
· International standards for Social and Traditional media evaluation;
· Leading evaluation thinking from practitioners from around the world;
· A collaborative community of like-minded professionals;
· An extensive array of professional training courses; and
· Various topical forums and webinars.
AMECorg.com came to prominence in 2010 through the release of the Barcelona Principles that eschewed the use of Advertising Value Equivalency as a metric.
AMEC’s Chairman, David Rockland, made the announcement saying: “We are delighted to have in Aseem and Michael two leaders with an international reputation for communications research. More companies are clearly set to acknowledge the importance of measurement and analytics to demonstrate their investment in communications is working.”
Aseem and Ziviani take over from Marion McDonald, Myanmar Integration Director
TODAY Ogilvy & Mather, Yangon and Managing Director, Strategy & Measurement, Asia Pacific Region, Ogilvy Public Relations. They take up their volunteer positions with immediate effect and will work with other Chapter Members to develop plans for 2015.
Added Aseem, “PR measurement and research has never been more important. More and more Indian companies are increasing their resource allocation on PR activities. Not only are they demanding a good return on their investment, but are also expecting better insights to shape and support the core business. With AMEC, we plan to bring the international best practices to India.”
– ENDS –
NOTE TO EDITORS:
For further information contact:
AMEC Asia Pacific Chapter
Mobile: +44 7748 677504 or 44 1268 412414
ABOUT AMEC ORG:
AMEC, the International Association for Measurement and Evaluation of Communication www.amecorg.com, is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC currently has members in 41 countries worldwide and also collaborates with industry bodies, such as the PRIA and PRC in Australia.
The AMEC logo is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients.
AMEC’s work focuses on providing a forum for information, knowledge sharing and best practice. AMEC provides a number of key business benefits to its members, who are bound by a Code of Practice to maintain the highest standards of professionalism.
ABOUT ASEEM SOOD:
Aseem Sood is the Chief Executive Officer at Impact Research & Measurement, (www.impactmeasurement.co.in) a company that offers communications measurement solutions to clients in India. He believes that companies offering news analysis services can help PR professionals demonstrate the importance/ attention that communication, as a function, deserves in the corporate boardroom.
Aseem holds a PG Degree in Business Administration from International Management Institute and a Bachelors Degree in Business Studies from University of Delhi. Aseem loves to evaluate and apply technology solutions to solve business problems.
AMEC AWARDS – ASIA PACIFIC SUCCESS:
The 2014 AMEC Awards showcased the best of industry achievements across 15 categories. Asia Pacific members proved once again that they perform at the highest level with awards going to organisations and agencies across China, Hong Kong, Taipei, India, Thailand and the United Arab Emirates across the following award categories:
· Best use of a Research Measurement and Evaluation Programme
· Best Use of Communication Management: Business-to-Consumer
· Best Use of Communication Management: International – Multi-Market Activity
· Best Use of Communication Management: Public Sector
· Best Use of Measurement for a Single Event
· Best Use of Social Media Measurement
· Innovation Award
· Keep It Simple
· Most Innovative Use of Measurement in a Digital Campaign
· Best AMEC Newcomer of the Year